OUR STORY

Made for dogs, loved by dogs
HOW THE RUFF STUFF BEGAN
I'm Ange Parry, and together with my daughter Tash, we are the duo behind The 'Ruff' Stuff - dedicated to creating delicious treats and natural products for your fur babies.
Funnily enough we don't yet own a dog, and I don't like peanut butter! This is often found quite amusing, but while we are not currently dog owners, it is definitely on the "to-do" list. Currently working full-time means I don't have the free time available to consider owning a dog yet, hence building a business where I get to interact with and love on other people's dogs.
In the meantime, through our range of dog products, we get to meet your gorgeous fur babies and soak up all the love and cuddles they are happy to share.
Our customers are dog owners who love their fur babies and want to give them natural, chew-tastic treats that also provide additional benefits for their health and wellbeing.

SUMMARY
The Ruff Stuff is a proudly New Zealand-made brand dedicated to creating natural treats and gentle coat care for dogs who deserve the very best.
MISSION
To bring affordable, natural treats and coatcare products to dogs across New Zealand
VALUES
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Eco friendly
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Locally produced
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Affordable
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Natural
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High levels of customer service - Wagging tails

WHY DOG OWNERS CHOOSE THE RUFF STUFF
• Handcrafted in New Zealand - Every product is lovingly made in small batches to ensure exceptional quality.
• Natural wholesome ingredients - no unnecessary fillers, harsh chemicals or artificial nasties.
• Delicious homemade treats - nutritious rewards your dogs will love.
• Gentle coat and skin care - natural soaps, balms and fizzies designed to leave your dog's coat soft, clean and healthy.
• Fast NZ-wide delivery – freshly packed and delivered to your door.
HOW WE ARE DIFFERENT
Freshly produced, small batch artisan treats.
Handcrafted paw & coat care
Natural & vegetarian. No unnecessary fillers or nasties.
Nutritious rewards your dog will love
They greet us at the door, join us on every adventure and love us unconditionally.
Reward them with handcrafted treats and natural coat care products made with genuine care.

